KIA Cares
KIA Cares PSA (public service announcements) to hit the airwaves.
In recent response to the rise in automobile accidents and fatalities,KIA dealers are creating awareness for safe driving in order to help save lives. KIA Cares is going to be a series of Public Service Announcements that address critical life saving issues such as; wearing safety belts, not-texting while driving and hands free calling.
The statistics are over-whelming. According to the official U.S Department of transportation In 2009, 5,474 people were killed in U.S. roadways and an estimated additional 448,000 were injured in motor vehicle crashes that were reported to have involved distracted driving. Another surprising statistics is that Using a cell phone while driving, whether it’s hand-held or hands-free, delays a driver’s reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. Meanwhile, the main cause of injuries and death for the 44 and under age group are due to automobile accidents. An estimated 20 percent of 1,517,000 injury crashes were reported to have involved distracted driving in 2009.The annual costs involved range in the millions with driver distraction being the number 1 cause for these unfortunate accidents. The U.N. and International officials have joined with the U.S Secretary to launch a global effort to end driver distract as the death tolls rises worldwide to a total of 1.3 million lives a year. Every 30 sec someone dies in a automobile accident due to driver distraction. The World Health Organization is concerned that if we continue down these path automobile accidents will be the fifth leading cause of death worldwide.
The car industry always strives for safer cars. Now, KIA is striving for safer drivers. Through education and awareness KIA is hoping that these statistics will dramatically drop in the next few years. Throughout history PSA’s have changed and shaped our choices. With consistent and strong messages PSA’s have improved our communities. On a mass level, this tradition has proven to effectively reshape our cultures opinion on key issues. On a national level PSA announcements promoting safer driving habits have proven to be effective in many states as more and more areas across the country heed the call to put down the cell phone while driving. As this PSA enters into the airwaves, we hope it brings with it a wave that positively impacts the future of driving. The KIA Cares, PSA campaign, has the potential to have drivers reconsider their habits behind the wheel. The goal is to enforce positive and educated messages to encourage drivers to make responsible choices. “You are the Key to Safe Driving” says it all: with your commitment and dedication we can preserve the quality life for you and those around you.
